Who We Are
Originally known as ‘Organically White’, We Whiten was founded in 2020 on the belief that all teeth whitening services should be affordable.
Our founder Katherine noticed a major gap within the dental industry – teeth whitening services were painful, priced incredibly high, and available only to certain consumers.
While COVID tried to slow us down (we opened our first studio in American Fork, UT just 2 weeks before the pandemic closed down the world), we have been on a face paced growth pattern ever since our opening!
Now, we have 27 teeth whitening studios located in 7 states and will soon be expanding into many more markets across the United States!
We’re so excited to whiten your teeth. Let’s “Smile Whiter Today”!
Our mission is to empower clients with a new confidence that comes from a whiter smile. We believe that anyone, regardless of their race, gender, or quality of teeth will have more confidence with a whiter smile!
Our vision is to become the largest teeth whitening provider in the United States.
Over the next 10 years, we aim to grow to 150+ teeth whitening studios across the United States.