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Join The Teeth Whitening Revolution

Apply to Own a Studio

Why Own a Teeth Whitening Franchise?

Semi-Absentee Model

Rapid Growth

Turnkey System

We Whiten Market Availability

Apply to Own a Studio
Franchise Availability

How It Works


Introduction to We Whiten

An overview of the We Whiten Franchise Opportunity including expectations, available locations, cost & items, and reception of the Franchise Disclosure Document (FDD). You can then review the FDD and take the steps to prepare for the interview in Phase 2. This is also when you will select your territory.


This interview is an opportunity for us to get to know you better and make sure we are both a great fit for each other, in addition to better understand your operation plan.

Studio Location Proposal

You'll submit a location within your selected territory for approval.

Complete the Purchase

After your location is approved, you'll then sign the Franshise Agreement and pay the franchise fee and other initial fees.

Onboarding & Training

All necessary training and orientation then takes place to prepare you for opening your studio. You will receive all of the support you need to ensure that when your doors open, you are fully prepared to operate your studio the We Whiten way.


We begin physical construction and buildout of your studio including all necessary permits.

Grand Opening

Finally Your Grand Opening Day arrives! Your Studio will now be fully operational and ready to transform smiles of all ages!

Get Started

We Whiten Franchise Opportunity

Fill out the form below to learn more about franchising with We Whiten:

Frequently Asked Questions

Q: Do I need to have a dental background to open a teeth whitening studio?

A: No dental experience or background is required to open or operate a teeth whitening studio in most US States.

Q: What is the cost to start a teeth whitening studio?

A: The cost to start a teeth whitening studio ranges from $106,474 to $269,799.

Q: Can I open just one teeth whitening studio?

A: We are currently only accepting applications for 3 ore more territories purchased together. We will come up with an action plan to develop the territories over time, so you won’t be opening different locations at the same time.

Q: How large is your average teeth whitening studio?

A: Most of our teeth whitening studios range from 900 – 1,400 sq. feet, although we also have a club studio option that consists of a 200 square feet space.

The information on this website is not intended as an offer to sell, or a solicitation of an offer to buy a We Whiten franchise from OW Franchising, LLC. and should be gathered for informational purposes only. Any offer of a We Whiten franchise is made by means of our Franchise Disclosure Document only. We Whiten franchises are available to qualified prospective franchisees only in certain states. At this time we are not registered to make offers or sales in New York. Some states may require a licensed contractor to perform certain services. Please check your local area for specific requirements.

No franchises can be sold in any state until the offering has been registered and declared effective by the appropriate regulatory authority and the Franchise Disclosure Document has been delivered to the offeree before the sale within the applicable time frame. This franchise is offered only by delivery of a Franchise Disclosure Document.

Our website has not been reviewed or approved by the California Department of Corporations. Any complaints concerning the content of this website may be directed to the California Department of Corporations at