Home » Privacy Policy
We Whiten Privacy Policy
Effective date: January 1, 2026
Who we are
Organically White LLC, doing business as We Whiten (“We Whiten,” “we,” “us,” or “our”), explains in this Privacy Policy how we collect, use, disclose, and protect personal information.
This policy applies to wewhiten.com and the booking, shopping, membership, studio, and customer communication services that link to or provide this policy. It covers personal information we handle when you browse our website, contact us, request an offer, book an appointment, purchase a product or membership, or receive services. A separately operated location or third-party platform may provide an additional privacy notice for information it handles independently.
Information we collect
Depending on how you interact with us, we may collect:
Contact and account information. Your name, email address, phone number, billing or shipping address, and account information when you create an account.
Appointment and purchase information. Your preferred studio, requested services, appointment history, memberships, product orders, gift cards, payment history, refunds, and related transaction records.
Payment information. Information needed to process payments through our payment providers. We may receive billing details, transaction confirmations, limited card details, and payment tokens used for authorized recurring charges.
Service and consent information. Information you provide about sensitivity, relevant dental history, or other concerns affecting your visit; consent forms; service notes; shade results; and photographs you provide or authorize us to take. Some of this information may be sensitive or consumer health data under applicable law.
Communications and preferences. Form submissions, emails, texts, feedback, reviews, marketing preferences, and consent or opt-out records. If a call is recorded, we provide notice and obtain consent where required.
Website and device information. IP address, browser and device type, cookie or advertising identifiers, pages viewed, referral sources, interactions with forms and advertisements, and approximate location derived from your IP address.
We collect information directly from you, automatically through our online services, and from booking, commerce, payment, advertising, or social media platforms and participating studios when they facilitate your interaction with us.
How we use information
We use personal information to:
Respond to inquiries, schedule appointments, and provide requested services.
Process orders and payments, administer memberships, fulfill deliveries, and handle refunds or disputes.
Maintain service records, document consent, and understand your service preferences.
Send appointment reminders, receipts, account updates, and other service communications.
Send promotions with any consent required by law, manage advertising, and measure campaign results.
Improve our website and services, detect fraud, protect accounts, and resolve technical issues.
Meet legal obligations, maintain required records, enforce agreements, and respond to lawful requests.
We obtain consent for collecting, using, or disclosing sensitive information when required by applicable law. This policy does not itself authorize marketing messages, public use of your photos, or other activities that require separate consent.
Cookies and advertising
We and our technology providers use cookies, pixels, and similar technologies to operate the website, remember preferences, understand usage, measure advertising, and show relevant advertisements. Advertising partners may collect device identifiers and browsing or interaction information and combine it with information from other websites or services.
Certain advertising disclosures may constitute a “sale” or “sharing” of personal information or processing for targeted advertising under state privacy laws, even when no money is exchanged.
You can manage cookies through your browser settings. Blocking cookies may affect website features and does not necessarily stop every form of tracking. To manage applicable advertising opt-outs, use Privacy Choices / Do Not Sell or Share My Personal Information: [Insert working link]. You may also contact us using the details below.
Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control. These signals generally apply to the browser or device sending them; account-level application depends on whether we can associate the signal with your account.
[Insert the verified explanation of how this website responds to legacy browser Do Not Track signals, separately from Global Privacy Control.]
How we disclose information
Subject to applicable law and the mobile information protections below, we may disclose personal information to:
Service providers. Companies that support booking, payments, product fulfillment, website hosting, customer records, email, text messaging, analytics, security, and customer support. Providers acting on our behalf are authorized to use information to perform their services, subject to appropriate contractual restrictions.
Participating studios and affiliates. The entities and staff involved in handling your inquiry, booking, membership, or requested services.
Advertising partners. Partners receiving online identifiers and website interaction data for the activities described under Cookies and advertising, subject to applicable consent requirements and opt-out rights.
Professional advisers and legal recipients. Advisers, insurers, authorities, or other recipients when reasonably necessary for legal compliance, fraud prevention, safety, dispute resolution, or protecting legal rights.
Business transaction participants. Relevant parties in a proposed or completed merger, acquisition, financing, reorganization, or sale of business assets, subject to applicable privacy restrictions.
Recipients you authorize. Other parties when you direct us to disclose information or provide the required consent.
Sensitive information and consumer health data are subject to additional restrictions. These general disclosure categories do not replace any separate notice, consent, or other legal requirement that applies to that information.
Text messages and email
If you enroll in text messaging, we may send messages about appointments, inquiries, memberships, and promotions within the scope of your consent. Promotional texts require the applicable opt-in consent. Consent to receive promotional texts is not a condition of purchasing products or services. Message frequency varies, and message and data rates may apply.
Reply STOP to opt out of text messages. You may receive one confirmation message. For help, reply HELP or contact us below. You may also communicate an opt-out request directly to us. Opting out of texts does not cancel an appointment or membership.
We do not sell or share mobile phone numbers, text message opt-in information, or messaging consent with third parties or affiliates for their own marketing or promotional purposes. We may disclose this information to providers that deliver messages or support the messaging program on our behalf, and when legally required. We do not transfer your messaging consent to another sender. These limits apply despite any broader disclosure language elsewhere in this policy.
To stop promotional emails, use the unsubscribe link in the email or contact us. An email marketing opt-out does not prevent necessary service emails, such as receipts or account notices.
Photographs reviews and public content
We request separate permission before using identifiable client photographs or testimonials in advertising. Contact us to withdraw permission for future use, subject to applicable law and the terms of your authorization. Withdrawal may not remove copies already distributed or content controlled by others.
Reviews, comments, or other content you choose to post publicly may be visible to others. Avoid including private health details or other sensitive information. Images can contain embedded location information, so remove that information before uploading an image for public display.
How long we retain information
We retain personal information for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law. Retention depends on the type of information, our relationship with you, and applicable obligations.
Appointment, membership, purchase, and payment records may be retained to provide ongoing services and address accounting, tax, dispute, and legal requirements. Service and consent records may be retained to document services and permissions. Marketing suppression records may be kept to honor opt-outs. Website information is retained according to the relevant tool settings and operational needs. We delete or de-identify information when it is no longer needed, subject to applicable retention requirements.
How we protect information
We use reasonable administrative, technical, and physical safeguards appropriate to the personal information we handle. No website, transmission method, or storage system is completely secure. Do not send full payment card details or sensitive health information through ordinary email or public website comments.
Your privacy rights and choices
Depending on where you live and which laws apply to us, you may have the right to:
Confirm whether we process your information, access it, and receive a portable copy.
Request correction or deletion, subject to legal exceptions.
Opt out of a sale, sharing for cross-context behavioral advertising, or targeted advertising.
Limit certain uses of sensitive information or withdraw consent where processing depends on consent.
Opt out of certain profiling that produces legal or similarly significant effects, where applicable.
Use an authorized agent where permitted, appeal a denied request where applicable, or complain to your state privacy regulator.
Submit a request to smile@wewhiten.com or call 1-800-674-8743. Include enough information to identify your relationship with us and the right you wish to exercise. You do not need to create a new account. We may verify identity or an agent’s authority for access, correction, or deletion requests, but do not require identity verification for sale, sharing, or targeted advertising opt-outs.
We respond within applicable legal deadlines and explain any permitted extension or denial. Where an appeal right applies, email smile@wewhiten.com with the subject “Privacy Appeal” and identify the request. We will not unlawfully discriminate against you for exercising privacy rights. Deletion may be limited by legal obligations or other applicable exceptions.
Where consumer health privacy laws apply, additional rights may include withdrawing consent, stopping specified collection or disclosures, and obtaining information about recipients of your consumer health data. Contact us using the same methods. Any applicable supplemental health-data notice describes additional practices and rights.
Children and minor clients
Our website is not directed to children under 13. A parent or legal guardian should arrange bookings and provide required permissions for minor clients. Information a parent provides about a minor is handled for the requested services and applicable legal obligations. If you believe a child under 13 submitted information directly through our website without appropriate parental authorization, contact us so we can investigate and take appropriate action.
Third party platforms and embedded content
Our website links to booking and shopping platforms, including MyTime and our Shopify store, and may display third-party videos, maps, or social content. Providers may collect information through these features and apply their own privacy policies when acting independently. This policy continues to govern information that We Whiten receives and handles. Review any additional notice presented when using those services.
Changes to this policy
We may update this policy as our practices or legal obligations change. We will post the revised policy with an updated effective date and provide additional notice or obtain consent when required by law. Continued website use does not replace consent when separate consent is required.
Contact us
We Whiten
Email: smile@wewhiten.com
Phone: 1-800-674-8743
Website: https://wewhiten.com
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We Whiten Privacy Policy
Effective date: January 1, 2026
Who we are
Organically White LLC, doing business as We Whiten (“We Whiten,” “we,” “us,” or “our”), explains in this Privacy Policy how we collect, use, disclose, and protect personal information.
This policy applies to wewhiten.com and the booking, shopping, membership, studio, and customer communication services that link to or provide this policy. It covers personal information we handle when you browse our website, contact us, request an offer, book an appointment, purchase a product or membership, or receive services. A separately operated location or third-party platform may provide an additional privacy notice for information it handles independently.
Information we collect
Depending on how you interact with us, we may collect:
Contact and account information. Your name, email address, phone number, billing or shipping address, and account information when you create an account.
Appointment and purchase information. Your preferred studio, requested services, appointment history, memberships, product orders, gift cards, payment history, refunds, and related transaction records.
Payment information. Information needed to process payments through our payment providers. We may receive billing details, transaction confirmations, limited card details, and payment tokens used for authorized recurring charges.
Service and consent information. Information you provide about sensitivity, relevant dental history, or other concerns affecting your visit; consent forms; service notes; shade results; and photographs you provide or authorize us to take. Some of this information may be sensitive or consumer health data under applicable law.
Communications and preferences. Form submissions, emails, texts, feedback, reviews, marketing preferences, and consent or opt-out records. If a call is recorded, we provide notice and obtain consent where required.
Website and device information. IP address, browser and device type, cookie or advertising identifiers, pages viewed, referral sources, interactions with forms and advertisements, and approximate location derived from your IP address.
We collect information directly from you, automatically through our online services, and from booking, commerce, payment, advertising, or social media platforms and participating studios when they facilitate your interaction with us.
How we use information
We use personal information to:
Respond to inquiries, schedule appointments, and provide requested services.
Process orders and payments, administer memberships, fulfill deliveries, and handle refunds or disputes.
Maintain service records, document consent, and understand your service preferences.
Send appointment reminders, receipts, account updates, and other service communications.
Send promotions with any consent required by law, manage advertising, and measure campaign results.
Improve our website and services, detect fraud, protect accounts, and resolve technical issues.
Meet legal obligations, maintain required records, enforce agreements, and respond to lawful requests.
We obtain consent for collecting, using, or disclosing sensitive information when required by applicable law. This policy does not itself authorize marketing messages, public use of your photos, or other activities that require separate consent.
Cookies and advertising
We and our technology providers use cookies, pixels, and similar technologies to operate the website, remember preferences, understand usage, measure advertising, and show relevant advertisements. Advertising partners may collect device identifiers and browsing or interaction information and combine it with information from other websites or services.
Certain advertising disclosures may constitute a “sale” or “sharing” of personal information or processing for targeted advertising under state privacy laws, even when no money is exchanged.
You can manage cookies through your browser settings. Blocking cookies may affect website features and does not necessarily stop every form of tracking. To manage applicable advertising opt-outs, use Privacy Choices / Do Not Sell or Share My Personal Information: [Insert working link]. You may also contact us using the details below.
Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control. These signals generally apply to the browser or device sending them; account-level application depends on whether we can associate the signal with your account.
[Insert the verified explanation of how this website responds to legacy browser Do Not Track signals, separately from Global Privacy Control.]
How we disclose information
Subject to applicable law and the mobile information protections below, we may disclose personal information to:
Service providers. Companies that support booking, payments, product fulfillment, website hosting, customer records, email, text messaging, analytics, security, and customer support. Providers acting on our behalf are authorized to use information to perform their services, subject to appropriate contractual restrictions.
Participating studios and affiliates. The entities and staff involved in handling your inquiry, booking, membership, or requested services.
Advertising partners. Partners receiving online identifiers and website interaction data for the activities described under Cookies and advertising, subject to applicable consent requirements and opt-out rights.
Professional advisers and legal recipients. Advisers, insurers, authorities, or other recipients when reasonably necessary for legal compliance, fraud prevention, safety, dispute resolution, or protecting legal rights.
Business transaction participants. Relevant parties in a proposed or completed merger, acquisition, financing, reorganization, or sale of business assets, subject to applicable privacy restrictions.
Recipients you authorize. Other parties when you direct us to disclose information or provide the required consent.
Sensitive information and consumer health data are subject to additional restrictions. These general disclosure categories do not replace any separate notice, consent, or other legal requirement that applies to that information.
Text messages and email
If you enroll in text messaging, we may send messages about appointments, inquiries, memberships, and promotions within the scope of your consent. Promotional texts require the applicable opt-in consent. Consent to receive promotional texts is not a condition of purchasing products or services. Message frequency varies, and message and data rates may apply.
Reply STOP to opt out of text messages. You may receive one confirmation message. For help, reply HELP or contact us below. You may also communicate an opt-out request directly to us. Opting out of texts does not cancel an appointment or membership.
We do not sell or share mobile phone numbers, text message opt-in information, or messaging consent with third parties or affiliates for their own marketing or promotional purposes. We may disclose this information to providers that deliver messages or support the messaging program on our behalf, and when legally required. We do not transfer your messaging consent to another sender. These limits apply despite any broader disclosure language elsewhere in this policy.
To stop promotional emails, use the unsubscribe link in the email or contact us. An email marketing opt-out does not prevent necessary service emails, such as receipts or account notices.
Photographs reviews and public content
We request separate permission before using identifiable client photographs or testimonials in advertising. Contact us to withdraw permission for future use, subject to applicable law and the terms of your authorization. Withdrawal may not remove copies already distributed or content controlled by others.
Reviews, comments, or other content you choose to post publicly may be visible to others. Avoid including private health details or other sensitive information. Images can contain embedded location information, so remove that information before uploading an image for public display.
How long we retain information
We retain personal information for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law. Retention depends on the type of information, our relationship with you, and applicable obligations.
Appointment, membership, purchase, and payment records may be retained to provide ongoing services and address accounting, tax, dispute, and legal requirements. Service and consent records may be retained to document services and permissions. Marketing suppression records may be kept to honor opt-outs. Website information is retained according to the relevant tool settings and operational needs. We delete or de-identify information when it is no longer needed, subject to applicable retention requirements.
How we protect information
We use reasonable administrative, technical, and physical safeguards appropriate to the personal information we handle. No website, transmission method, or storage system is completely secure. Do not send full payment card details or sensitive health information through ordinary email or public website comments.
Your privacy rights and choices
Depending on where you live and which laws apply to us, you may have the right to:
Confirm whether we process your information, access it, and receive a portable copy.
Request correction or deletion, subject to legal exceptions.
Opt out of a sale, sharing for cross-context behavioral advertising, or targeted advertising.
Limit certain uses of sensitive information or withdraw consent where processing depends on consent.
Opt out of certain profiling that produces legal or similarly significant effects, where applicable.
Use an authorized agent where permitted, appeal a denied request where applicable, or complain to your state privacy regulator.
Submit a request to smile@wewhiten.com or call 1-800-674-8743. Include enough information to identify your relationship with us and the right you wish to exercise. You do not need to create a new account. We may verify identity or an agent’s authority for access, correction, or deletion requests, but do not require identity verification for sale, sharing, or targeted advertising opt-outs.
We respond within applicable legal deadlines and explain any permitted extension or denial. Where an appeal right applies, email smile@wewhiten.com with the subject “Privacy Appeal” and identify the request. We will not unlawfully discriminate against you for exercising privacy rights. Deletion may be limited by legal obligations or other applicable exceptions.
Where consumer health privacy laws apply, additional rights may include withdrawing consent, stopping specified collection or disclosures, and obtaining information about recipients of your consumer health data. Contact us using the same methods. Any applicable supplemental health-data notice describes additional practices and rights.
Children and minor clients
Our website is not directed to children under 13. A parent or legal guardian should arrange bookings and provide required permissions for minor clients. Information a parent provides about a minor is handled for the requested services and applicable legal obligations. If you believe a child under 13 submitted information directly through our website without appropriate parental authorization, contact us so we can investigate and take appropriate action.
Third party platforms and embedded content
Our website links to booking and shopping platforms, including MyTime and our Shopify store, and may display third-party videos, maps, or social content. Providers may collect information through these features and apply their own privacy policies when acting independently. This policy continues to govern information that We Whiten receives and handles. Review any additional notice presented when using those services.
Changes to this policy
We may update this policy as our practices or legal obligations change. We will post the revised policy with an updated effective date and provide additional notice or obtain consent when required by law. Continued website use does not replace consent when separate consent is required.
Contact us
We Whiten
Email: smile@wewhiten.com
Phone: 1-800-674-8743
Website: https://wewhiten.com
